Software companies decided to be stingy, and saved the best features for their paid versions, and included a trial version for those who needed to see it and not use it on a daily basis. The proprietors of desktop publishing companies ruled the kingdom with glee, as they provided exclusive output to posters, logos, and AD agencies.īut with the advent of technology, anybody with a desktop and a creative sense could get into this industry. Design was expensive, so the design stayed the same decades later. Whenever companies needed a design, they would hire artists who would composite a rough sketch and get the owner’s approval, and then work on the final layout. The term ‘desktop publishing’ is attributed to Aldus Corporation head Paul Brainerd.ĭesktop publishing was an unknown industry 30 years back.
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